![]() ![]() Nike is I AM PLAYR’s Principal Brand Partner, Ginsters is the shirt sponsor for River Park FC and Alfa Romeo is the club’s official sponsor. I AM PLAYR ( ) is in the final stages of Beta testing and has already attracted over 200,000 monthly users. Dixon is also is also investing his own money in the company behind the game, We R Interactive. Their challenge is to be the best they can on the pitch by training hard to develop their skills and earn the respect of their peers, whilst off the pitch building their profile and earnings by navigating the maze of endorsement deals, appearance opportunities and glamorous parties… possibly at the cost of their football playing career.Īfter starting with a cameo pundit role in I AM PLAYR’s talking heads show GOAL MOUTH Dixon became a huge fan of the game and subsequently signed up to bring his own on and off-pitch football experience to the fast-growing online game by advising on scripting and new storylines. Players have to balance both sides of the modern footballer’s life. I AM PLAYR ( ) puts you in the boots of a professional player at River Park FC, allowing you to experience the life of a footballer, through the eyes of a footballer. So I am very thankful for the folks at IMPLAYR at giving us this access to Lee and I am grateful that he even answered a few of our questions.Įx-Arsenal and England legend backs first-ever POV football gameįormer England and Arsenal full back and BBC football pundit, Lee Dixon is a script and storyline contributor for I AM PLAYR, ( ), the first-ever point-of-view football online game. The game is growing fast, and developer We R. It was a quick Hell yeah I think which I replied in an email. Footballing lifestyle game I Am PlayR was launched on Facebook back in October, and already boasts an impressive 412,000 monthly active users. So you can imagine my surprise when I AM PLAYR asked if I would be interested in submitting my reader’s comments to Lee for him to answer. To me he was the epitome of an Arsenal player. Next to Dennis Bergkamp, Lee Dixon is one of my favourite players.
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